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Burn Your Portfolio: Stuff they don't teach you in design school, but should

By Michael Janda
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ISBN
9780321918680
Published date
21/08/2013
 
 
 

Description
It takes more than just a design school education and a killer portfolio to succeed in a creative career. Burn Your Portfolio teaches the real-world practices, professional do's and don'ts, and unwritten rules of business that most designers, photographers, web designers, copy writers, programmers, and architects only learn after putting in years of experience on the job.

Michael Janda, owner of the Utah-based design firm Riser, uses humor to dispense nugget after nugget of hard-won advice collected over the last decade from the personal successes and failures he has faced running his own agency. In this surprisingly funny, but incredibly practical advice guide, Janda's advice on teamwork and collaboration, relationship building, managing clients, bidding work, production processes, and more will resonate with creative professionals of all stripes.
Product details
ISBN
 
9780321918680
Edition
 
1st
Published date
 
21/08/2013
Published by
 
Pearson Higher Ed USA
Pages
 
400
Format
 
Table of contents
  • SECTION 1: Human Engineering
  • 1)    The Big Fat Secret
  • 2)    The Extra Mile
  • 3)    Soak Up Advice
  • 4)    You Are Not Your Work
  • 5)    Be Nice to Everyone
  • 6)    Drama Is for Soap Operas
  • 7)    No More Flying Solo
  • 8)    Gripes Go Up
  • 9)    The Stress Bucket
  • 10)    Two Types of Grandpas
  • 11)    Be a Wall Painter
  • 12)    Every Position Can Be Electrifying
  • 13)    Lead or Be Led
  • 14)    Half the Victory
  • 15)    The Value of Downtime
  • 16)    I'm Not a Writer
  • 17)    Toot Your Own Horn
  • 18)    Don't Work in a Vacuum
  • 19)    The Graphic Design Megazord
  • 20)    Live as a Team, Die as a Team
  • 21)    Everyone Does Something Better Than You
  • 22)    You Are Responsible for Your Own Time
  • SECTION 2: Art Smarts
  • 23)    OCD Is an Attribute
  • 24)    Polishing Turds
  • 25)    Hairy Moles
  • 26)    This Is Not Verbatimville
  • 27)    Shock and Awe
  • 28)    Art Is Meant to Be Framed
  • 29)    It Is Never Too Late for a Better Idea
  • 30)    Filler Failures
  • 31)    A River Runs Through It
  • 32)    Comps or Comprehensive?
  • 33)    Design Like the Wind
  • 34)    Type Fast
  • 35)    How to Eat an Elephant
  • 36)    The Venus Initiative
  • 37)    Process-a-Palooza
  • 38)    Hiking Your Way to Successful Projects
  • 39)    Solving End-of-Day Rush
  • 40)    Why Projects Blow Up
  • 41)    The Lo-Fi PDA
  • 42)    Bring Out Your Dead
  • 43)    Shake the Bushes or Get Bit
  • 44)    Red Flags and Extinguishers
  • 45)    Brainstorms Are 90 Percent Bad Ideas
  • 46)    The Communal Brain
  • SECTION 3: Two Ears, One Mouth
  • 47)    The Ultimate Email Formula
  • 48)    Beware the Red Dot
  • 49)    Email Black Holes
  • 50)    Even the Lone Ranger Had Tonto
  • 51)    Canned Communication
  • 52)    Tin Can Phones
  • 53)    Vicious Vernacular
  • 54)    An Army of Support
  • 55)    Friendly Updates    
  • 56)    Deadline Ballet    
  • 57)    Big Brother    
  • 58)    The Domino Effect    
  • 59)    Avoid the W.W.W.    
  • 60)    Be Afraid to Click 'Send'
  • 61)    The Tragedy of Time Zones
  • SECTION 4: Happy Head Honchos
  • 62)    Designers Are from Mars, Clients Are from Venus
  • 63)    Let Your Client Leave Their Mark
  • 64)    'Forgiveness' Points
  • 65)    Let Your Client Be the 800-Pound Gorilla
  • 66)    Do Your Genealogy
  • 67)    Never Give Your Client Homework
  • 68)    Assume That People Are Clueless
  • 69)    Long-Term Relationship Value vs. Single Transaction Profit
  • 70)    Oddities at the Start Mean Oddities at the End
  • 71)    Don't Be the Desperate Girlfriend
  • 72)    Stand in Manure, Smell Like Manure
  • 73)    Never Fire a Client?
  • 74)    'We Decided to Go Another Direction' Means 'You Suck'
  • 75)    There Are Such Things as Stupid Questions
  • 76)    You Can't Get Mad at Math
  • 77)    You Have 65 Seconds to Land a Job
  • 78)    How to Ask for a Raise Without Asking for a Raise    
  • SECTION 5: Mind Your Business
  • 79)    Do What You Love; the Money Will Follow
  • 80)    A Business That Looks Orderly
  • 81)    Making Cents of It All
  • 82)    How to Calculate a Burn Rate
  • 83)    The Fixed-Bid Pricing Dartboard
  • 84)    Beware of Line-Item Pricing
  • 85)    'No Charge' Doesn't Mean 'Free'
  • 86)    How to Flush Out a Budget
  • 87)    Twenty-Piece Chicken McNuggets
  • 88)    Nonprofits for Non-Profit
  • 89)    The Code of Fair Practice
  • 90)    Contractual Mumbo Jumbo
  • 91)    'Etcetera' Has No Business in Your Business
  • 92)    You Don't Have to Sign Off on This
  • 93)    B.A.M. Lists
  • 94)    One Line That Changed Everything about Collections
  • 95)    A Business Is an Organism That Wants to Die
  • 96)    If I've Got a Dollar, You've Got a Dollar, but No Partners    
  • 97)    If You Want to Win the Game, You Have to Know the Score
  • 98)    There Is No Such Thing as a 'Meet and Greet'
  • 99)    How to Make a Capabilities Presentation
  • 100)    Floods Happen
  • 101)    Flexibility, Not Freedom
  • 102)    Never Do Undocumented Work
  • 103)    Next Worry Date
  • 104)    Nickels and Dimes Are for Lemonade Stands
  • 105)    Only Terrorists Like Hostage Situations
  • 106)    Oh Where, Oh Where Has My $100k Gone? Oh Where, Oh Where Can It Be?
  • 107)    Don't Do Anything You Can Pay Someone $10 Per Hour to Do
  • 108)    'Skin in the Game' Usually Means 'Free'
  • 109)    Three-Month 'Lifetime' Guarantee
  • 110)    'Being Your Own Boss' Whatever That Means
  • 111)    How to Bite the Bullet
Author biography

Michael Janda has been in most positions on the graphic design world org chart over his 16-year career. He has served as production artist, designer, freelancer, and creative director (including a few years as senior creative director over two of Fox’s Internet divisions). Since 2002, Janda has owned and operated his own agency, Riser, which boasts such high-profile clients as NBC, ABC, Fox, Google, National Geographic, Warner Bros., and Disney.

Student supplements