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The Strategy Process: Concepts, Contexts, Cases, 5th Edition

By Henry Mintzberg, Joseph B. Lampel, James Quinn, Sumantra Ghoshal
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ISBN
9780273716280
Published date
16/12/2013
 
 
 

Description

The Strategy Process is a truly original and authoritative strategy textbook. The author team of Mintzberg, Lampel, Quinn and Ghoshal introduce a richness of theory and practice into this text, offering an ideal introduction for those who want to develop a deep understanding of strategy.

Now into its 5th edition, this text does not shy away from the complexity of strategy but rather seeks to illuminate where it can and encourage debate and reflection at every turn. It shows that strategy is intimately connected with organisational politics and individual management styles, and is firmly grounded in the real world rather than pushing pure theory.

As well as offering a comprehensive overview of the huge body of academic knowledge in this area, The Strategy Process encourages a practical perspective through 36 substantial case studies. From modern multinationals to the battlefields of 19th century Europe, this book shows that strategy is everywhere, and understanding it is essential.

Product details
ISBN
 
9780273716280
Edition
 
5th
Published date
 
16/12/2013
Published by
 
Pearson United Kingdom
Pages
 
744
Format
 
Table of contents
  • Section 1 - Strategy
  • 1. Strategies
  • 2. Strategists
  • 3. Formulating Strategy
  • 4. Analyzing Strategy
  • 5. Strategy Formation
  • Section 2 - Forces
  • 6. Strategic Change
  • 7. Cognition
  • 8. Organization
  • 9. Technology
  • 10. Collaboration
  • 11. Globalization
  • 12. Values
  • Section 3 - Contexts
  • 13. Managing Start-Ups
  • 14. Managing Maturity
  • 15. Managing Experts
  • 16. Managing Innovation
  • 17. Managing Diversity
  • 18. Managing Otherwise
  • Cases
  • 1 Robin Hood
  • 2 Napoleon Bonaparte: victim of an inferior strategy?
  • 3 Heineken
  • 4 McDonald’s
  • 5 Procter & Gamble
  • 6 QVC
  • 7 Barbie vs Bratz
  • 8 The European Airline Industry: Lufthansa in 2003
  • 9 Cadbury Schweppes
  • 10 Airbus versus Boeing: superjumbo and super risks
  • 11 The casino industry
  • 12 Managing European wealth
  • 13 A note on the US wine industry 2007
  • 14 Warner Brothers
  • 15 The making of the iPod
  • 16 Arnold Schwarzenegger (A): strategy or sheer willpower?
  • 17 Novomed loses a client
  • 18 Whisky Exchange
  • 19 Outset Contemporary Art Fund (A)
  • 20 Johnson & Johnson
  • 21 Netflix1
  • 22 Nintendo: fighting the video game console wars
  • 23 Wipro Consulting Services in 2008: building an optimal global configuration in business and IT consulting industry
  • 24 Tiscali UK: The rocky road to offshoring
  • 25 Pixar
  • 26 Natura: the magic behind Brazil’s most admired company
  • 27 Arista Records
  • 28 HBO
  • 29 Building emotional energy for renewal: Nissan
  • 30 Even a clown can do it: Cirque du Soleil recreates live entertainment
  • 31 A restaurant with a difference
  • 32 Managing performance at Haier (A)
  • 33 Sportsmake: a crisis of succession
  • 34 Reorganization at Axion consulting (A)
  • 35 Reorganization at Axion consulting (B)
  • 36 Yahoo!

 

Features & benefits

This book is split into two parts: readings and cases.

The readings are extracts from seminal Strategy texts and also original material written for this book, covering the core areas of Strategy.

The cases cover a huge range of companies and examples of Strategy from other areas, for example the military strategy of Napoleon.